Orbit cut onboarding drop-off by 41% with a calmer money app

Client: Orbit Financial
Industry: Fintech · Series B
Services: Product design, Design system, Motion
Year: 2025
Timeline: 12 weeks

About project

Orbit is a consumer banking app that had grown feature by feature until nobody could see the whole of it. Onboarding ran to eleven screens, half of all new users never funded an account, and every squad shipped its own components. Visuolab rebuilt the first run and the system underneath it so money feels calm again — without pausing the roadmap.

41%less onboarding drop-off

2.3×accounts funded in week one

4.8App Store rating, up from 3.9

How it went

Four phases, one team throughout

Step #1
Discovery
2 weeks
Interviews with fourteen customers, funnel analytics and an audit of every onboarding screen.
- Onboarding flow6 screens
- Home, cards & transfersiOS · Android
Step #2
Design
5 weeks
New onboarding, home, cards and transfers — tested as prototypes with real customers every week.
- Design system40 components
- Motion guidelinesFigma + Lottie
Step #3
Build
4 weeks
Design system tokens shipped to React Native; our design engineer paired with Orbit's squads.
- Figma libraryTokens, docs
Step #4
Launch
1 week
Staged rollout to 10%, then everyone, with instrumentation on every step of the new flow.
- Handoff & QA4 weeks

Challenges

What we had to solve

01
An onboarding nobody finished
Eleven screens stood between download and a funded account, and half of new users gave up before the end.
02
Four squads, four design languages
Every team shipped its own buttons, spacing and motion, so the app felt stitched together.
03
No pause button
The roadmap kept moving the whole time — the redesign had to ship alongside live features, not instead of them.

What changed

Results

41% less onboarding drop-off
2.3× accounts funded in week one
4.8 App Store rating, up from 3.9
Eleven screens became six. Each asks one thing and says why it's needed.
Identity checks moved to the first transfer, not the first minute. Funded accounts doubled.
Forty components with motion rules, so new features look like they were always there.