Animation that explains something

Interface motion with real rules, hero animation, 3D and product video — for the moments where showing beats describing.

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★★★★★5.0 · 60+ reviews on Clutch

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Overview

Motion that has to earn its place

Why it matters

Motion is the easiest thing to add and the hardest thing to justify. Every animation we ship has to explain, guide or delight — and delight only in the rare moments where it will not wear out.

How we do it

We design the motion language as a system: durations, easings, what moves and why, documented and handed over as Lottie or GSAP. When the idea needs to be seen rather than read, we build it — hero animation, 3D scenes, shaders, product video.

Why choose us

Our motion designers work alongside the product and brand teams from day one, so animation is part of the design rather than a layer added at the end. Everything ships as production-ready Lottie or GSAP with a written spec, and every animation has to pass the same three questions before it is built.

Our experience

Motion systems, launch films and 3D scenes for products like Orbit, Fold and Kite — shipped inside the product, not left in a showreel. The same rules run through all of it: 120 ms for feedback, longer only when the motion is explaining something.

What changes

Numbers from real projects

2.2×

time on product pages after a motion explainer

44%

more wallets connected with animated onboarding

60fps

the bar every scene has to hold

What's included

Everything in motion & 3d

Interface motion

Transitions, state feedback and micro-interactions, specified and built.

Motion guidelines

Durations, easings and rules, so every team animates the same way.

3D & shaders

Real-time WebGL scenes and rendered 3D for heroes and product explainers.

Product video

Scripted, edited and colour-graded showreels and explainers.

Illustration systems

A drawing language that flexes across the brand.

Launch assets

Social cuts, Product Hunt assets and everything launch day needs.

How it runs

Four phases, one team

  1. Step #1

    Direction

    1 week

    References, principles and the list of moments worth animating.

  2. Step #2

    Studies

    1–2 weeks

    Rough motion tests on the real interface, not on a placeholder.

  3. Step #3

    Production

    1–2 weeks

    Final animation, 3D or video, produced and optimised.

  4. Step #4

    Hand-off

    1 week

    Lottie/GSAP assets, a motion spec and implementation support.

Verified reviews

What our clients say

5.0 ★★★★★ 60+ reviews on Clutch
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